Long Live the Cloth is a material lifecycle concept developed in collaboration with Anna-Lea Hebeisen. The designs contribute to the discourse on sustainability and represent the initial goal of raising consumer awareness while at the same time promoting the longevity of clothing. The key elements are the quality of the material, the timelessness of the patterns, the possibilities for re-use and the effective communication of these principles. The two resulting collections share a largely waste-free production process. Not only can they be worn in combination, but they are also connected via the material cycle. The goal is to promote the underlying philosophy expressed in the clothing through an accompanying information and training programme.